Instagram has made certain pups into celebrities, with millions of followers watching their every adorable move. In this article, we explore the Top 10 Most Followed Dogs on Instagram, highlighting what makes each one lovable and unique.
These social media stars impress with personality, props, costumes, or shared adventures—and they continue to capture hearts around the world.
How Dogs Become Instagram Famous

What drives a dog to stardom? Experts say that dogs who stand out visually, cater to a narrative, or evoke strong emotional responses tend to perform best.
Many also embrace anthropomorphic storytelling or showcase unique traits, appealing to audiences looking for connection and comfort ([The Guardian, Apr 2025]The Dogs). Let’s meet the most-followed dogs in 2025.
Jiffpom (Pomeranian)
With over 9–10 million Instagram followers, Jiffpom holds the title of the most-followed dog on the platform. Known for his tiny size, fluffy coat, and entertaining costumes, Jiffpom has appeared in music videos and holds multiple Guinness World Records ([turn0search4]Instagram+7Hepper Pet Resources+7Gulf News+7).
Doug the Pug (Pug)
Doug is often referred to as the “OG celebrity dog” with around 3.6–3.9 million followers on Instagram. He’s famous for humorous pop‑culture posts, celebrity collaborations, and bestselling merchandise. Doug has also received several awards, including People’s Choice and recognition from Forbes ([turn0search42]Ranker+3Gulf News+3Lefty+3).
Tucker Budzyn (Golden Retrievers Duo)
Tucker and his son Todd together command around 3.7–3.8 million Instagram followers. This golden retriever duo entertains with food reviews, playful antics, and heartfelt content that resonates with dog lovers everywhere ([turn0search4]Hepper Pet Resources+1Lefty+1).
4. Tuna (Chiweenie)
Tuna, the chiweenie with the iconic overbite and tongue-out expression, boasts roughly 1.9 million followers. Credited with popularizing “gap kawaii” aesthetics, Tuna’s quirky charm has made him a standout figure in the dogfluencer world ([turn0news35]The Guardian).
5. Loki the Wolfdog
Loki, a majestic Husky/Arctic wolf/malamute mix, follows close behind with about 1.8–1.9 million followers. Admired for serene wilderness photos and heartfelt owner stories, Loki embodies the spirit of adventure and unfiltered beauty ([turn0search0]Ranker+1Dogster+1).
6. Maya the Samoyed
Nicknamed the “polar bear dog,” Maya is known for her thick white fur and perpetual smile. With nearly 1.7–1.8 million followers, she shares everyday lifestyle tales infused with humor and joy ([turn0search1]Dogster).
7. Crusoe the Dachshund
Crusoe, the celebrity dachshund, has been delighting followers for years with charm and comedic adventures. His Instagram following exceeds 4 million and includes best-selling books and multiple awards ([turn0search41]Ainfluencer+2Wikipedia+2People.com+2).
8. Tika the Iggy (Italian Greyhound)
Tika is a fashion-forward Italian Greyhound with a large wardrobe, extreme charisma, and over 1 million followers. She’s known as an icon in dog fashion and performs humorous skits with over-the-top costumes ([turn0search39]Wikipedia+1FeedSpot for Influencers+1).
9. Manny the Frenchie
Manny was a preeminent French Bulldog influencer with over 1 million followers. Though he passed in 2023, his legacy remains strong thanks to his cozy lifestyle content and enduring fanbase ([turn0search43]The Clinton Courier).
10. Puggy Smalls
Inspired by a famous rapper, Puggy Smalls is a stylish UK-based pug known for creative social content and brand collaborations. His Instagram following is over six figures, with high engagement and viral reach ([turn0search45]Wikipedia).
What Makes These Dogs So Popular?
Distinctive Looks & Traits
Unique features—like Tuna’s overbite or Jiffpom’s tiny frame—stand out in feeds and trigger emotional responses.
Clever Storytelling
Owners build narratives around their pups—travel, fashion, rescue stories—which make audiences invest beyond just cute photos.
Regular Engagement & Quality Content
Consistent posts, high production value, and interactive captions help keep followers engaged.
These trends echo academic research around “gap kawaii”, which describes how imperfections in animals evoke more affection than pure symmetry ([turn0news35]Instagram+7The Guardian+7Northeast Best+7).
FAQ: Top 10 Most Followed Dogs on Instagram
Q1: Who is the most-followed dog on Instagram?
Answer: Jiffpom, the tiny Pomeranian, currently tops the list with over 9 million followers ([turn0search4]Hepper Pet ResourcesACH Collection Online Shop).
Q2: Which breed has the most followers among Instagram-famous dogs?
Answer: Small breeds like Pomeranians (Jiffpom) and pugs (Doug, Puggy Smalls) tend to dominate the top ranks.
Q3: Are all top dog influencers still active?
Answer: Most are, though some popular ones like Manny the Frenchie have passed on but left lasting legacies ([turn0search43]Wikipedia).
Q4: Do these dogs influence marketing or sales?
Answer: Yes. Dogfluencers are often partnered with brands and can convert affection into trust and consumer behavior ([turn0search5]viralnation.comThe Guardian).
Final Thoughts
Instagram’s most-followed dogs—Jiffpom, Doug the Pug, Loki, Tuna, and others—have become more than pets. They’re cultural icons, emotional touchpoints, and creative storytellers.
Whether through adorable costumes, wild adventures, or quirky expressions, they remind us of joy, connection, and the power of a dog’s personality.